Anna-Lena is a proven business builder and leader with two decades of global experience spanning the U.S., Europe, and Asia. Since 2020, she has focused her expertise on identifying, investing in, and supporting start-up companies that address innovation gaps in the portfolios of incumbent players in the consumer goods and services industry. She concentrates on consumer trends in digitization as well as better-for-you, more sustainable and authentic brands.
Anna-Lena was one of eight partners at JAB Holding Company where she was instrumental in developing and executing JAB's global coffee and non-alcoholic beverage strategy, resulting in the global #4 in non-alcoholic beverages and global #2 in coffee.
